Real estate photography pricing in the GTA varies more than most agents realize. Here is a straight breakdown of what you should expect to pay in 2026, what is included at each price point, and where most agents waste money.
If you are a real estate agent in the GTA trying to figure out what you should be paying for listing media in 2026, the short answer is: it depends on what you actually need. The longer answer is below.
Pricing in this market ranges from $75 for a basic photo package to well over $1,000 for full-service media with drone, virtual tour, video, and floor plans. Most agents land somewhere in the $150 to $500 range depending on property size and how competitive the listing needs to be.
Photography Only
A standard HDR real estate photo package for a typical GTA home sits between $100 and $200 for most solo operators and small studios.
Budget providers start as low as $75 for 10 photos. Mid-market providers like REPhotos start at $149 for homes under 1,500 sqft, scaling up to $229 for larger properties.
What separates providers at this price point is mostly turnaround time, editing quality, and whether blue sky replacement is included. Next-day delivery is now standard at most reputable providers. Same-day is rare and usually costs extra.
Drone Photography
Drone aerials have become close to standard on most listings in competitive GTA markets. Standalone drone packages typically run $99 to $180 depending on the provider and whether video is included.
Most agents book drone as part of a package rather than a standalone add-on since bundled pricing is almost always better. A photography plus drone package from a mid-market provider usually runs $149 to $250 for a typical home.
One thing worth checking before you book: some drones have flight area restrictions in parts of the GTA, particularly near airports and certain urban corridors. A provider using a DJI Mini-class drone avoids most of these issues. Worth asking.
Matterport Virtual Tours and Floor Plans
Matterport virtual tours typically add $100 to $200 on top of a photo package depending on property size. Floor plans are usually a flat add-on fee in the $75 to $99 range regardless of square footage.
Some providers bundle both into mid-tier packages. REPhotos includes Matterport and floor plans in the Immersive Bundle starting at $349 for homes under 1,500 sqft, which works out to significantly better value than booking each service separately.
iGUIDE is an alternative to Matterport that some providers use. It scans faster and produces court-admissible floor plan measurements. Providers offering iGUIDE tend to be positioned slightly higher in the market.
Walkthrough Video and Reels
Video is where pricing gets inconsistent across the GTA market.
Walkthrough video ranges from around $150 to $400 depending on the provider and what editing is included. Social media reels, the short vertical video for Instagram and TikTok, run $99 to $250.
A note on video: the quality gap between providers is larger here than it is for photos. Before booking video with any provider, ask to see recent samples. Gimbal-stabilized walkthroughs with proper colour grading look dramatically different from shaky iPhone footage. The price difference is not always obvious from the listing.
Full-Service Packages
If you want everything, photography plus drone plus Matterport plus floor plan plus video, expect to pay $600 to $1,200 depending on property size and provider.
REPhotos offers The Full Listing package starting at $799 for homes under 1,500 sqft, which includes every service with no travel fee across the GTA West corridor.
For high-value listings where the marketing budget makes sense, a full package is worth it. For a standard detached in a hot market that will sell in a weekend regardless, the Immersive Bundle at $349 to $549 is usually the right call.
Travel Fees
This one catches agents off guard. Several GTA real estate media providers charge travel fees of $35 to $70 to reach cities like Mississauga, Brampton, Oakville, and Burlington. If you are booking regularly across multiple cities, that adds up fast.
REPhotos charges zero travel fee across all seven cities in the service area: Milton, Oakville, Burlington, Mississauga, Brampton, Guelph, and Hamilton. It is a meaningful difference if you are managing a steady volume of listings.
What Most Agents Overpay For
Virtual staging is one area where agents frequently overspend. $150 to $300 per room for AI-generated staging has become normalized in some markets, but at $39 per image for a well-done result, the price should not be anywhere near that range. Shop around.
The other common overspend is paying premium prices for a provider with a large team and high overhead when a solo operator with the same equipment and turnaround time can do it for 20 to 30 percent less. The output is identical. The invoice is not.
What You Should Actually Be Paying in 2026
Here is a simple benchmark for a typical GTA listing in the 1,500 to 2,500 sqft range:
- Photos only: $150 to $200
- Photos plus drone: $200 to $280
- Photos plus drone plus Matterport plus floor plan: $350 to $450
- Full package with video: $600 to $900
If you are paying significantly more than these ranges and not getting materially better output, you are probably overpaying. If you are paying significantly less, ask what is being cut.
REPhotos covers the full GTA West corridor from Milton with no travel fee, next-day delivery on all photo and drone services, and packages starting at $149.
If you want a straight quote for your next listing, book directly at rephotos.ca.
See REPhotos packages and pricing
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